General Donald M. Murphy  

Beauty Salon Marketing Tips

If you are a salon proprietor you have actually probably discovered a reduction in sales or maybe your hair salon isn’t doing as much business as it has in the past as a result of the state of the economic climate. Individuals appear to be hanging on to their money, cutting things from the spending plan that they made use of to delight in like visiting your salon.

It’s times like these when you intend to improve your Beauty salon advertising and marketing efforts. The trick to effective beauty parlor advertising and marketing is understanding exactly how to efficiently send your advertising and marketing message out during these tough economic times.

The traditional way of advertising such as giving out a calling card or handing out a flier with your beauty salon name, contact number, and also a checklist of costs will certainly not do the trick anymore. Your marketing techniques are going to have to offer even more “bang for the buck” to be efficient.

6 methods you ought to concentrate on in your hair salon advertising and marketing:

1. Value – People want to see Worth in parting with their tough-made money. Anything you mail our handout must show value. For example, you’re providing $300 well worth of services for only $175. Likewise, supplying terrific client service and also going over and also beyond what they anticipate is a terrific means to show value.

2. Referrals Programs – Your customers are your best resource for brand-new service. Place reference programs in a position that will drive new services right into your beauty salon each month. Referrals cost nothing to get as well as they come pre-sold on your services by your customers.

3. Commitment Programs – It’s much easier to preserve a current customer than it is to get a new one. Place client commitment programs in place that will certainly let your customers know you value their business. When clients feel valued they return to you more often.

4. Online Modern Technology – Utilize the power of online marketing techniques. Get included with Social Networking sites like Facebook and also do Article advertising to drive more traffic to your website and ultimately your beauty salon. These cost-free advertising and marketing tools will assist you to obtain words about your beauty salon to a big target market at zero expense.

5. Flyer & Pamphlet Advertising And Marketing – Update your marketing products with memorable headlines like “Just how would certainly you like to look 10 years Younger?” ie., reveal before as well as after images, offer testimonials, and provide a way complimentary gifts for seeing your site as well as join your subscriber list. This is a great means to get people’s attention and obtain them to your salon as well as on your mailing list to market to over and over once more.

6. Provide an Assurance – Make your solutions run the risk of free. Stand behind your work. Let your prospects know if they are not 100% completely satisfied you will certainly reimburse their cash. This gives folks peace of mind when you take the threat out of purchasing from you.

You ought to utilize greater than 1 kind of marketing to obtain brand-new business for your hair salon. Do not forget your current clients are your ideal source for references and you must not neglect to produce means to make it simple for them to refer individuals to you.

Often you can invest a lot of time attempting to obtain new customers that you ignore your current clients, as well as they at some point, drop off individually. You have to focus on building partnerships with all your customers to keep them returning and really feeling “attached” to you.

Salon marketing is an everyday task to keep your salon to life as well. When you are focused on advertising and marketing as well as maintaining your client base you will see your efforts settle. The secret is understanding just how to properly reach the minds of people and also get them to tune into your advertising message throughout these harsh economic times. Visit for your free Salon Marketing tips.